Today we’re talking about Facebook Reader Groups, specifically how to find ones applicable to your books and how to participate in them for promotional purposes. If you’re a smut author and you’re not already on Facebook, I highly recommend that you make yourself an account for your pen name and hop on board. The reader groups there are filled with thousands of voracious readers just waiting to get their paws on your stories. 

There are two main types of reader groups we’re going to be looking at today. Themed Reader Groups and Author Reader Groups. 

Themed Reader Groups are exactly what they sound like. They’re groups created around a specific theme such as omegaverse, monster romance, M/M or F/F books, etc. What you’ll be searching for will depend on what you write and what you enjoy reading if you’re intending to use them to get book recommendations for yourself as well as promotion opportunities. For the purposes of this video, I’m only going to be talking about these groups in the context of promotional opportunities. 

Author Reader Groups are centered around a specific author, most often run by the author in question. I’ll be discussing creating your own author group on Facebook in another video. 

How To Find Applicable Themed Reader Groups

The two best ways to find groups are searching and asking others. 

The easiest first step is to do a simple search on Facebook. For smut authors, you might want to search for things like erotica, romance, m/m romance, rainbow romance, f/f romance, monster romance, etc. depending on what you’re looking for. The odds of there being a group for it is very high. 

There are thousands of themed groups out there and it can be a lot to sift through. If you’re just getting started, I would highly recommend that you ask your author friends which groups they find the most valuable. I will link a few of the groups I prefer for smut promotion in the description for you. 

If you have a PA/Author Assistant, you can also ask them. They’ll be able to tap the PA network and get you the names of some groups that authors have done well in. There are also author support groups where you can ask for recommendations and suggestions.

Another excellent way to find great promo groups is simply keeping your eyes peeled. If you see a post that a specific group is hosting an event, a release party, etc. go check it out and join because you know that group is going to allow author promo in at least some capacity.

Why Would You Join An Author Reader Group?

For starters, it’s a good way to support other authors and engage with the community. You’ll end up in a lot of author reader groups over your time as an author interacting on Facebook. Any time you participate in parties or hops, you’ll be joining groups. You’re also very likely to join the reader groups of your author friends and for authors that you regularly read.

Additionally, many author groups will have specific open promotion posts or threads, usually once a week, where you can share your work. Do try to participate elsewhere in the group besides that promotion post, too.

What To Consider Before Posting In Any Reader Group

Have you read the post guidelines for that group?

If you haven’t yet, ensure that you do so for each individual group before posting. You don’t want to get yourself in trouble for no reason when you could have prevented it with a few seconds of reading. Always, always read the rules before posting. 

Does the group allow open promotion? 

Many groups do not, so always be sure to check out the rules around posts before you do anything so you don’t run the risk of having your post deleted or getting yourself banned. Some groups will have a specific day of the week or a specific thread where you can do open promotion, so keep your eyes open, and if that’s how open promo works in that group, be sure to follow those guidelines.

In most cases you can circumvent the ban on open promo by reading through the book requests people have posted and responding to those if one of your books specifically fits their request. Book requests are such a great way to set your book directly in front of the eyes of someone that’s asking for exactly what you have. You might have to spend some time scrolling, but it can be so effective since people doing request posts are ready to start reading or buying books so your market is primed and ready. 

Does the group allow self-promotion? 

Some groups will only allow book recommendations if you’re not the author. Adding on to this, sometimes the group will allow self-promo but the specific book requester will refuse it in their post. If you come across a book request that specifically fits one of your books you can always alert a friend or PA about the post and they can recommend the book on your behalf. 

I personally don’t recommend apologizing for self-promo when you do it. You know your stories best and you know for sure whether or not it matches what that person is looking for. Just give them the title and author and probably half the time they won’t even notice your name and the author name are the same. That being said, try not to get overly gushy about your work when you’re doing self-promo. It’s enough to just give them the info without trying to add in an obviously biased opinion on your own work. If you’re unsure or uncomfortable, you can always add the caveat “If you don’t mind a self rec you can check out XYZ”.

Does the group allow links?

Some groups will allow book recommendations, but will not allow purchase links. In those cases you can still share the book and author name, but will have to rely on people taking the next step to search for your book.

Have you appropriately censored anything Facebook wouldn’t like? 

The groups don’t make censorship rules for funsies, but rather because if they allow certain content through they can get in trouble with Facebook. Get in trouble enough times and the entire group is at risk of being terminated. If you repeatedly put the group at risk that’s a good way to get yourself banned. Are you aware of what the Facebook Community Guidelines are? If you’re not, do yourself a favour and have a look so you don’t accidentally violate them. https://transparency.fb.com/policies/community-standards/

Unfortunately a lot of the guidelines are reliant on bots for enforcement and you can get flagged even if your post doesn’t actually violate the guidelines. To save yourself and the group any stress you’d be prudent to censor any nudity on covers, even if it’s just partial nudity such as male-presenting-nipples, or lingerie. In any text you should censor profanity or sexual words. Please be aware that even implied sexual content can get you flagged, so approach things with caution. Not everything will get flagged, or it may get flagged months later as the bots catch up, but it’s never a fun experience when it happens, so save yourself some stress where you can.

Have you read the ENTIRE book request and are you recommending accordingly?

I constantly see people pitching things on request posts that completely disregard a huge chunk of the original request. Please read the entire book request and take everything the poster is asking for into consideration. If you see another suggestion that absolutely does not fit with what was requested, and you’re comfortable doing so, you can add a comment to let the poster know, especially if it’s for your own work. If someone is looking for paranormal, for example, and someone pitches your contemporary story, you probably want people to know so they’re not getting disappointed if they choose to try it out.

Also, please do not do that whole thing of “I know this isn’t what you’re asking for, but you should read X” with your work. Don’t do it. Someone who wants to read your stuff will post sooner or later and you don’t need to use this tactic. 

Have you checked to see if the book you’re going to recommend has already been suggested?

You don’t always have to do this, especially on popular posts, but if there’s only a handful of comments, have a quick scroll through first. You can always add an “I second this recommendation” or similar to someone’s suggestion.

What To Promote in Reader Groups

I recommend promoting a mixture of your own books and books by other authors. Sharing other books besides your own, where applicable, will not only strengthen community bonds and help you meaningfully engage with the community, but it will keep you from being viewed as a spam poster. Remember that part of being in a community is to give more than you take, and trust me when I tell you that people will notice if you only ever promote yourself. 

I should also point out that other people in a group can check on what you’ve posted. They can click on your profile in the group and see all of the posts you’ve made there and your recent activity. So, if you didn’t know that already, now you do, and you can take care to engage and diversify your posting accordingly.

Obviously, you want to get your books in front of eyeballs, but try to look at this from a holistic perspective. Having an author friend circle where you love one another’s writing and happily promote one another’s work is a great thing. Having someone that’s not you promoting your work is a great form of social proof that readers love.

That’s all for now. I hope you found this video helpful. You can find all of my books and platforms below. If you have questions or suggestions for future episodes, please do let me know. And if you’d like early access to these videos you can join my Patreon where I share them with people as soon as they’re ready to roll. Thank you so much for reading and I’ll see you soon for another episode!

Some Groups To Check Out

(B.A.N.G.) Book Club: https://www.facebook.com/groups/BookSmackedBangers/
Dirty Bad Boom Boom Room!: https://www.facebook.com/groups/DirtyBadBoomBoomRoom/
Rainbow Romance Fanatics: https://www.facebook.com/groups/rainbowromancefanatics/
Deliciously Dark (& Taboo) Romance Book Group: https://www.facebook.com/groups/deliciouslydarkromance/
1-Click Addict Support Group: https://www.facebook.com/groups/OneClickAddictSupportGroup/
BestSellers & BestStellars PARTY ROOM!: https://www.facebook.com/groups/beststellarspartyroom/
Dark Romance Book Promotion: https://www.facebook.com/groups/darkromancepromo/
Spicy Booktok: https://www.facebook.com/groups/4226472584086368/
Omegaverse Books & Readers: https://www.facebook.com/groups/omegaversebr/
Epic Reverse Harem Reads: https://www.facebook.com/groups/epicrhreads/
Cliterature Book Group 18+: https://www.facebook.com/groups/819969168703034/
Smutty Unapologetic Book Babes (SUBBs): https://www.facebook.com/groups/smuttyunapologetic/
The Bookish Girls Party Room: https://www.facebook.com/groups/1107985299861676/
Monsterly Love Library: https://www.facebook.com/groups/monsterlylovelibrary/
Reverse Harem Addicts Anonymous Plus (RHAA+): https://www.facebook.com/groups/haremaddicts/
The SMUTHOOD: https://www.facebook.com/groups/thesmuthood

SIERRA'S BOOKS

OMEGAVERSE 

First Heat Series – m/f, 3rd person POV 

First Heat: https://books2read.com/FirstHeat 

First Heat: Second Chances: https://books2read.com/FHSC 

First Heat: Tying The Knot: https://books2read.com/FirstHeatTTK 

 

Heat Play Love – m/m/m, 3rd person POV https://books2read.com/HeatPlayLove 

Conference Confidential – m/f, 3rd person POV https://books2read.com/ConferenceConfidential 

2021 Omegaverse Collection – contains First Heat, First Heat: Second Chances, Heat Play Love, Conference Confidential, and 2 bonus shorts https://books2read.com/OV2021 

Nicky and the Night Owls: Part One – polyamorous (m/f/nb/f/nb/m), multi 1st person POV https://books2read.com/NickyNightOwls 

Nicky and the Night Owls: Part Two – polyamorous (m/f/nb/f/nb/m), multi 1st person POV – currently on preorder https://books2read.com/NickyNightOwls2 

Knotty or Nice Christmas Anthology – (my story is based on Nicky and the Pack) – https://books2read.com/knotty-or-nice 

CONTEMPORARY 

Salacious Salvation – m/f, 3rd person POV https://books2read.com/SalaciousSalvation 

Playtime with Professor – m/f, 3rd person POV https://books2read.com/PlaytimeWithProfessor 

 

PARANORMAL Into The Depths – f/nb, 3rd person POV https://books2read.com/intothedepths

 

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